Kotler, Philip

commerce de gros ofre et demande produse noi ventes calitatea produselor piete zones urbaines aplicatii informatice clientela economic value affaires goods concurrence public administration communaute virtuelle product development business qualite du produit Bibliografie finalizare licenta public relations sociologie amenagement urbain ambalaj adaptare la schimbare decision making comportement du consommateur industrial development public sector internationalizare costs efficacite organizatii non-profit clienti piata incertitudine Bibliografie fisa disciplina advertising depenses gestion du materiel marche financier managers sociology villes gouvernement afaceri industria serviciilor marketplaces case studies corporatii transnationale rassemblement des donnees customers evaluation technologie numerique incertitude companii de servicii manageri enterprises marque commerciale retea de distributie distribution personnel management moyens de communication de masse manuale croissance economique research methods civilisation cerere si oferta brand name research sisteme de informatie guvern viata produselor industrie hoteliera communication de masse promotion commerciale chomage aspecte sociale communication information systems responsabilitate sociala corporatista economie mondiala consumer demand product life pricing recherche studii de caz development strategy competitiveness bunuri de consum inevestissements web comert cu ridicata administratie locala schimbare culturala new products urban areas intreprinderi online courses habitat promovarea comertului comert international planificare strategica achat schimbare sociala cheltuieli luare de decizie promotion du commerce international economy urban planning volontaires mass communication cursuri online adaptation to change cultural change planification emballage electronic commerce preturi culture numerique towns nouvelle technologie managementul resurselor umane vanzari planification strategique fixation du prix logistics changement culturel financial market consumatori management private sector prise de decision systemes d'information manuels internationalization profit vendeurs comert electronic attitudes des employes dons digital technology service industry supply and demand somaj affectation des ressources data collecting comportament couts capital pentru speculatii dezvoltare industriala financing trademarks international trade uncertainty corporations distributie carte straina application de l'informatique tehnici de prognoza purchasing consumer goods capital a risque corporate social responsibility avantaj comparativ planificare urbana social change turism planificare valoare economica packaging crisis comert cu amanuntul transnational corporations vente en gros commerce electronique conception de produits prix retail trade sector public culegere de date comportement studii de piata promovarea vanzarilor fixarea preturilor new technology comportamentul consumatorului secteur prive market studies produits nouveaux vanzare cu ridicata eficienta mathematical models indicateurs economiques communication networks planificarea pietei politique des prix commercialisation ethique trade promotion cerere de consum places de marche societes industrie hoteliere crize aspects sociaux internationalisation volunteers zone urbane politica preturilor mass media gestion du personnel en ligne cours mijloace de informare in masa distribution network tourisme reseaux de communication vanzatori rationalization tehnologie digitala metode de cercetare modeles mathematiques indicatori economici eficientizare organisations non-lucratives forecasting techniques entreprises crestere economica comportement social vie des produits product design consommateurs piata internationala atitudinile angajatilor etica market vanzare cu amanuntul manuals orase developpement industriel investitii alocarea resurselor market planning planning comunicare in masa marketing human settlements asezari umane local government clientele tehnologie noua marques commerciales gestion efficiency Internet secteur public rationalisation finantare cerere sector privat economic indicators intreprinderi publice social aspects demande sales promotion competitivitate administration publique team work consumer behaviour demand budget relations publiques buget cadres travail d'equipe piata financiara etablissements humains administration locale prices civilization marchandises dezvoltarea produselor developpement economique donatii corporatii biens de consommation commerce international costuri marfa dezvoltare economica distribution sales commerce de detail modele matematice voluntari tourism competente digitale retele de comunicatii hotel industry government productivite ethics medias sociaux demande de consommation financement publicite non-profit organizations competitivite cumparare civilizatie price policy social media consumers products societes transnationales administratie publica marche international expenditure publicitate digital literacy international market resource allocation crise produits virtual community munca in echipa economie internationale marche secteur tertiaire wholesale marketing etudes de marche comparative advantage concurenta cercetare methodes de recherche produse strategic planning comunicare investissements etrangers employee attitudes mijloace de comunicare sociale logistica comportament social strategie de dezvoltare mise au point de produits economic growth comunitate virtuala vente au detail comunitate online services companies circuit de distribution product quality information technology applications investment relatii cu publicul economic development societes de services brand comercial adaptation au changement social behaviour competition retail marketing vendors proiectarea produselor strategie de developpement etudes de cas unemployment venture capital campanie de vanzari marci inregistrate grants foreign investment evaluare investitii straine entreprises publiques behaviour public enterprises productivitate avantage compare valeur economique changement social wholesale trade planification du marche productivity techniques de prevision