Aaker, David A.
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| LDR | 00116nz##a2200049n##4500 | |
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| 001 | 137255 | |
| 100 | $a Aaker, David A. $u University of California Berkeley. US | |
Lucrări:
15 lucrari in 11 publicatii in 3 limbi
15 records Page 1 of 2
- 1
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Developing business strategies / David A. Aaker
de:
Aaker, David A.
(Text tipărit)
Strategic market management / David A. Aaker
de:
Aaker, David A.
(Text tipărit)
Marketing research / by V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
de:
Leone, Robert P.; Kumar, Vipin; Day, George S.; Aaker, David A.
(Text tipărit)
Strategic market management / David A. Aaker
de:
Aaker, David A.
(Text tipărit)
Strategia portofoliului de brand : cum sa creezi relevanta, diferentiere, energie, parghii comerciale si claritate / David A. Aaker
de:
Aaker, David A.; Nicolescu, Renata, trad.; Andrei, Raluca, trad.; Andrei, Raluca, ed., trad.
(Text tipărit)
Advertising management / David A. Aaker, Rajeev Batra, John G. Myers
de:
Aaker, David A.; Myers, John G.; Batra, Rajeev
(Text tipărit)
Marketing research : private and public sector decisions / David A. Aaker
de:
Aaker, David A.; Day, George S.
(Text tipărit)
Managementul capitalului unui brand : cum sa valorificam numele unui brand / David A. Aaker
de:
Aaker, David A.; Tomescu, Liana, trad.; Tomescu, Liana, ed., trad.
(Text tipărit)
Marketing research / David A. Aaker
de:
Aaker, David A.; Day, George S.
(Text tipărit)
Marketing research / David A. Aaker
de:
Aaker, David A.; Day, George S.
(Text tipărit)
Subiecte
produse noi
affaires
actifs
decision making
Bibliografie fisa disciplina
advertising
capital
afaceri
evaluation
questionnaires
manuale
brand name
gestion d'entreprises
techniques de gestion
milieu social
studii de caz
development strategy
donnees lisibles par machine
intreprinderi
luare de decizie
chestionare
tests
prognoze
nouvelle technologie
globalisation
consumatori
management
globalizare
statistical analysis
data collecting
trademarks
carte straina
produits nouveaux
places de marche
experiments
electronic data processing
metode de cercetare
sondaj
analiza datelor
tehnologie noua
economie de l'entreprise
gestion
experiences
dezvoltare economica
publicite
competitivite
denumirea de origine
publicitate
traitement electronique des donnees
marche
etudes de marche
assets
methodes de recherche
propriete intellectuelle
strategic planning
comunicare
economic growth
trademark
brand comercial
social environment
mondialisation
strategie de developpement
etudes de cas
recherche economique
evaluare
piete
previsions
business
piata
marketplaces
case studies
rassemblement des donnees
enterprises
managementul intreprinderii
marque commerciale
croissance economique
research methods
communication
marca comerciala
competitiveness
economic research
new products
online courses
planificare strategica
cursuri online
appellation of origin
planification strategique
prise de decision
business management
manuels
active
proprietate intelectuala
data analysis
marque
apellation d'origine
culegere de date
studii de piata
cercetare economica
analyse des donnees
new technology
market studies
tehnici de management
mediu social
commercialisation
sampling
en ligne cours
management techniques
entreprises
crestere economica
consommateurs
market
manuals
experimente
marketing
marques commerciales
sondage
competitivitate
prelucrarea automata a datelor
developpement economique
consumers
products
business economics
analyse statistique
machine-readable data
produits
produse
economia intreprinderii
strategie de dezvoltare
intellectual property
analiza statistica
teste
economic development
forecasts
date decodificate automat
marci inregistrate