Aaker, David A.
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| LDR | 00116nz##a2200049n##4500 | |
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| 001 | 137255 | |
| 100 | $a Aaker, David A. $u University of California Berkeley. US | |
Lucrări:
15 lucrari in 11 publicatii in 3 limbi
15 records Page 1 of 2
- 1
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Developing business strategies / David A. Aaker
de:
Aaker, David A.
(Text tipărit)
Strategic market management / David A. Aaker
de:
Aaker, David A.
(Text tipărit)
Marketing research / by V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
de:
Leone, Robert P.; Kumar, Vipin; Day, George S.; Aaker, David A.
(Text tipărit)
Strategic market management / David A. Aaker
de:
Aaker, David A.
(Text tipărit)
Strategia portofoliului de brand : cum sa creezi relevanta, diferentiere, energie, parghii comerciale si claritate / David A. Aaker
de:
Aaker, David A.; Nicolescu, Renata, trad.; Andrei, Raluca, trad.; Andrei, Raluca, ed., trad.
(Text tipărit)
Advertising management / David A. Aaker, Rajeev Batra, John G. Myers
de:
Aaker, David A.; Myers, John G.; Batra, Rajeev
(Text tipărit)
Marketing research : private and public sector decisions / David A. Aaker
de:
Aaker, David A.; Day, George S.
(Text tipărit)
Managementul capitalului unui brand : cum sa valorificam numele unui brand / David A. Aaker
de:
Aaker, David A.; Tomescu, Liana, trad.; Tomescu, Liana, ed., trad.
(Text tipărit)
Marketing research / David A. Aaker
de:
Aaker, David A.; Day, George S.
(Text tipărit)
Marketing research / David A. Aaker
de:
Aaker, David A.; Day, George S.
(Text tipărit)
Subiecte
produse noi
piete
previsions
affaires
business
actifs
decision making
piata
Bibliografie fisa disciplina
advertising
capital
afaceri
marketplaces
case studies
rassemblement des donnees
evaluation
questionnaires
enterprises
managementul intreprinderii
marque commerciale
manuale
croissance economique
research methods
brand name
gestion d'entreprises
techniques de gestion
communication
milieu social
marca comerciala
studii de caz
development strategy
competitiveness
donnees lisibles par machine
economic research
new products
intreprinderi
online courses
planificare strategica
luare de decizie
cursuri online
appellation of origin
chestionare
tests
prognoze
nouvelle technologie
planification strategique
globalisation
consumatori
management
globalizare
prise de decision
business management
statistical analysis
manuels
active
proprietate intelectuala
data collecting
trademarks
data analysis
carte straina
marque
apellation d'origine
culegere de date
studii de piata
cercetare economica
analyse des donnees
new technology
market studies
tehnici de management
mediu social
produits nouveaux
commercialisation
sampling
places de marche
en ligne cours
experiments
electronic data processing
metode de cercetare
management techniques
entreprises
crestere economica
consommateurs
market
manuals
sondaj
experimente
analiza datelor
marketing
marques commerciales
tehnologie noua
economie de l'entreprise
sondage
gestion
competitivitate
prelucrarea automata a datelor
experiences
developpement economique
dezvoltare economica
publicite
competitivite
denumirea de origine
consumers
products
business economics
publicitate
analyse statistique
machine-readable data
produits
traitement electronique des donnees
marche
etudes de marche
assets
methodes de recherche
produse
propriete intellectuelle
strategic planning
comunicare
economia intreprinderii
strategie de dezvoltare
economic growth
intellectual property
analiza statistica
teste
trademark
economic development
brand comercial
social environment
forecasts
date decodificate automat
mondialisation
strategie de developpement
etudes de cas
marci inregistrate
recherche economique
evaluare