Sistem integrat de bibliotecă achiziţionat prin proiectul Parteneriat pentru modernizarea şi reorganizarea serviciilor bibliotecilor universitare
cofinanţat din Fondul Social European prin Programul Operaţional Sectorial Dezvoltarea Resurselor Umane 2007-2013
Biblioteca ASE

Armstrong, Gary

Nume propriu: Armstrong, Gary, University of North Carolina, US
Lucrări: 17 lucrari in 7 publicatii in 3 limbi
Principles of marketing : annotated instructor's edition / Philip Kotler de: Kotler, Philip; Armstrong, Gary (Text tipărit)
Grundlagen des marketing / Philip Kotler de: Kotler, Philip; Saunders, John; Armstrong, Gary; Wong, Veronica (Text tipărit)
Principiile marketingului / Philip Kotler de: Kotler, Philip; Nistor, Smaranda, trad.; Armstrong, Gary; Crisan, Cosmin, trad. (Text tipărit)
Marketing : an introduction : annotated instructor's edition / Philip Kotler de: Kotler, Philip; McEnally, Martha, colab.; Brown, Lew, colab.; Starr, Richard G., colab.; Armstrong, Gary (Text tipărit)
Principiile marketingului / Philip Kotler de: Kotler, Philip; Nistor, Smaranda, trad.; Armstrong, Gary; Crisan, Cosmin, trad. (Text tipărit)
Principles of marketing / Philip Kotler de: Kotler, Philip; Saunders, John; Wong, Veronica; Armstrong, Gary (Text tipărit)
Principles of marketing / Philip Kotler, Gary Armstrong, Marc Oliver Opresnik de: Kotler, Philip; Opresnik, Marc Oliver; Armstrong, Gary (Text tipărit)
Marketing : an introduction / Philip Kotler de: Kotler, Philip; Armstrong, Gary (Text tipărit)
Marketing : an introduction / Gary Armstrong de: Armstrong, Gary; Kotler, Philip (Text tipărit)
Principles of marketing / Phillip Kotler de: Kotler, Philip; Armstrong, Gary (Text tipărit)
Subiecte
commerce de gros ofre et demande produse noi ventes clientela affaires goods concurrence public relations Bibliografie fisa disciplina advertising afaceri evaluation manuale brand name sisteme de informatie guvern responsabilitate sociala corporatista product life pricing studii de caz development strategy bunuri de consum comert cu ridicata promovarea comertului comert international achat electronic commerce consumatori management systemes d'information comert electronic supply and demand couts trademarks carte straina consumer goods corporate social responsibility vente en gros conception de produits prix retail trade produits nouveaux indicateurs economiques trade promotion politica preturilor vanzare cu amanuntul gestion cerere demande sales promotion consumer behaviour relations publiques dezvoltarea produselor biens de consommation commerce international costuri marfa distribution sales commerce de detail publicite price policy publicitate virtual community marche wholesale marketing etudes de marche strategic planning mise au point de produits comunitate virtuala brand comercial proiectarea produselor strategie de developpement etudes de cas campanie de vanzari evaluare communaute virtuelle product development business Bibliografie finalizare licenta comportement du consommateur costs clienti piata gouvernement case studies customers marque commerciale distribution cerere si oferta viata produselor promotion commerciale information systems new products online courses planificare strategica promotion du commerce cursuri online preturi vanzari planification strategique fixation du prix manuels international trade distributie purchasing avantaj comparativ comert cu amanuntul commerce electronique studii de piata promovarea vanzarilor fixarea preturilor comportamentul consumatorului market studies vanzare cu ridicata politique des prix commercialisation en ligne cours indicatori economici vie des produits product design consommateurs market manuals marketing clientele marques commerciales economic indicators demand prices marchandises government cumparare consumers products produits comparative advantage concurenta produse strategie de dezvoltare vente au detail comunitate online relatii cu publicul competition retail marketing marci inregistrate avantage compare wholesale trade
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