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protectia consumatorului produse noi marchandisage merchandising public relations comportement du consommateur bunuri si servicii advertising media enterprises marque commerciale moyens de communication de masse brand name comparative advertising communication de masse promotion commerciale protection du consommateur bunuri de consum new products intreprinderi promovarea comertului promotion du commerce mass communication consumatori vanzare la distanta mijloace de comunicare advertising malpractice vente a distance consumer goods publicitate comparativa turism studii de piata promovarea vanzarilor comportamentul consumatorului market studies produits nouveaux falsa publicitate commercialisation trade promotion difuzarea informatiei mass media mijloace de informare in masa impact of advertising impact publicitar tourisme diffusion de l'information entreprises consommateurs publicite abusive publicite comparative comunicare in masa marketing publicitate abuziva sales promotion consumer behaviour relations publiques biens et services biens de consommation impact publicitaire tourism distance selling publicite droit a l'image consumers publicitate etudes de marche goods and services comercializarea marfurilor dreptul la imagine consumer protection information dissemination relatii cu publicul brand comercial right of personal portrayal campanie de vanzari moyens de communication