Sistem integrat de bibliotecă achiziţionat prin proiectul Parteneriat pentru modernizarea şi reorganizarea serviciilor bibliotecilor universitare
cofinanţat din Fondul Social European prin Programul Operaţional Sectorial Dezvoltarea Resurselor Umane 2007-2013
Biblioteca ASE

Kotler, Philip

Nume propriu: Kotler, Philip, Northwestern University, US. Kellogg School of Management
Lucrări: 59 lucrari in 19 publicatii in 4 limbi
Principles of marketing : annotated instructor's edition / Philip Kotler de: Kotler, Philip; Armstrong, Gary (Text tipărit)
Principles of marketing / Philip Kotler de: Kotler, Philip (Text tipărit)
Marketing lateral : noi tehnici pentru descoperirea ideilor de succes / Philip Kotler de: Kotler, Philip; Chera, Tatiana, trad.; Trias de Bes, Fernando (Text tipărit)
Managementul marketingului / Philip Kotler de: Kotler, Philip; Aizic, Daniel, trad.; Criste, Dan, trad.; Damaschin, Aurora, trad. (Text tipărit)
Principiile marketingului / Philip Kotler de: Kotler, Philip; Armstrong, Gary; Crisan, Cosmin, trad.; Nistor, Smaranda, trad. (Text tipărit)
Marketing : an introduction : annotated instructor's edition / Philip Kotler de: Kotler, Philip; Armstrong, Gary; Brown, Lew, colab.; McEnally, Martha, colab.; Starr, Richard G., colab. (Text tipărit)
Marketing-management : analyse, planung, umsetzung und steuerung / Philip Kotler de: Kotler, Philip; Bliemel, Friedhelm (Text tipărit)
Marketing : an introduction / Philip Kotler de: Kotler, Philip; Armstrong, Gary (Text tipărit)
Marketing : an introduction / Gary Armstrong de: Armstrong, Gary; Kotler, Philip (Text tipărit)
Marketing models / Gary L. Lilien de: Lilien, Gary L.; Kotler, Philip; Moorthy, K. Sridhar (Text tipărit)
Subiecte
comert cu amanuntul comportamentul consumatorului comportement du consommateur manuale prix produits nouveaux distributie ofre et demande etudes de marche consumer goods produits studii de caz case studies cerere de consum research packaging emballage marci inregistrate aspects sociaux grants dons developpement economique dezvoltare industriala developpement industriel unemployment internationalization nouvelle technologie tourisme private sector secteur public non-profit organizations capital pentru speculatii valoare economica changement culturel schimbare sociala data collecting carte straina prise de decision transnational corporations virtual community consumer behaviour promotion du commerce strategic planning concurenta consommateurs distribution studii de piata marfa marchandises biens de consommation sales ventes affaires costs tehnici de prognoza product life ambalaj trademarks employee attitudes attitudes des employes societes volontaires metode de cercetare internationalizare tehnologie noua planification cumparare calitatea produselor qualite du produit profit gestion du personnel marche financier schimbare culturala social change competitiveness crize international economy planificare urbana market planning planification du marche comunitate virtuala comunitate online trade promotion planificare strategica marketing bunuri de consum vanzari piete places de marche consumer demand modeles mathematiques cerere demande international trade costuri evaluation systemes d'information distribution network atitudinile angajatilor financement asezari umane zone urbane economic development etica internationalisation industrie hoteliera budget intreprinderi publice planificare comportament social corporate social responsibility venture capital economic value valeur economique comert electronic commerce electronique adaptare la schimbare civilization gestion du materiel international market relatii cu publicul brand comercial marque commerciale efficacite resource allocation cheltuieli managers comunicare companii de servicii corporatii transnationale planificarea pietei sociologie retail trade management manuals preturi supply and demand piata products rationalization etudes de cas recherche demand comert international vente au detail fixation du prix information systems techniques de prevision viata produselor proiectarea produselor retea de distributie circuit de distribution finantare financing industrial development investitii straine somaj industrie hoteliere public enterprises entreprises publiques sector public customers comportement social administratie publica achat price policy investitii investment adaptation au changement cultural change logistica logistics marche international sales promotion eficienta efficiency travail d'equipe alocarea resurselor crisis incertitude societes de services commerce de detail gestion marche publicitate market studies wholesale marketing produse rationalisation cercetare evaluare government vendors vendeurs forecasting techniques product design marques commerciales social aspects voluntari human settlements habitat zones urbaines research methods clienti responsabilitate sociala corporatista public administration politica preturilor politique des prix competitivite croissance economique culegere de date brand name expenditure manageri amenagement urbain orase towns comert cu ridicata manuels produse noi promovarea comertului consumers distribution cerere si oferta vanzare cu ridicata eficientizare marketplaces development strategy modele matematice afaceri fixarea preturilor pricing vie des produits corporatii local government dezvoltare economica foreign investment chomage ethics new technology social behaviour administration publique personnel management organizatii non-profit organisations non-lucratives capital a risque civilizatie competitivitate piata internationala promotion commerciale depenses uncertainty communication luare de decizie decision making sociology wholesale trade economic indicators indicateurs economiques prices planification strategique concurrence advertising publicite vente en gros demande de consommation strategie de dezvoltare strategie de developpement mathematical models business guvern sisteme de informatie vanzatori product development mise au point de produits conception de produits industria serviciilor secteur tertiaire aspecte sociale comportament donatii volunteers etablissements humains urban areas ethique methodes de recherche hotel industry turism tourism planning sector privat purchasing managementul resurselor umane inevestissements financial market electronic commerce changement social economic growth public relations campanie de vanzari team work affectation des ressources economie internationale services companies urban planning villes communaute virtuelle commerce de gros indicatori economici new products competition consumatori commercialisation market goods commerce international couts gouvernement vanzare cu amanuntul retail marketing dezvoltarea produselor intreprinderi enterprises entreprises service industry behaviour comportement corporations administratie locala administration locale investissements etrangers buget secteur prive public sector clientele clientela product quality piata financiara adaptation to change civilisation crestere economica rassemblement des donnees relations publiques promovarea vanzarilor munca in echipa crise incertitudine cadres economie mondiala societes transnationales
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