Sistem integrat de bibliotecă achiziţionat prin proiectul Parteneriat pentru modernizarea şi reorganizarea serviciilor bibliotecilor universitare
cofinanţat din Fondul Social European prin Programul Operaţional Sectorial Dezvoltarea Resurselor Umane 2007-2013

Ajutor

Intră în cont

Limba

Franceză (1)

Coperţi

Malaval, Philippe

Nume propriu:	Malaval, Philippe, Toulouse Business School, FR

LDR	00090nz##a2200037n##4500
001	138489
100	$a Malaval, Philippe $u Toulouse Business School, FR

Lucrări: 3 lucrari in 1 publicatii in 1 limbi

3 records Page 1 of 1

Pentacom : communication marketing b-to-c et b-to-b corporate, digitale et responsible / Philippe Malaval, Jean-Marc Decaudin, Guillaume Devianne ; colab. Christophe Benaroya, Frederic Dosquet, Thierry Lorey... de: Malaval, Philippe; Dosquet, Frederic; Devianne, Guillaume; Lorey, Thierry; Decaudin, Jean-Marc; Benaroya, Christophe (Text tipărit)

Strategy and management of industrial brands : business to business products and services / Philippe Malaval de: Malaval, Philippe; Benaroya, Christophe, colab. (Text tipărit)

Aerospace marketing management : manufactures : OEM, airlines, airports, satellites, launchers / Philippe Malaval de: Malaval, Philippe; Benaroya, Christophe (Text tipărit)

Subiecte

ventes satellites de communication compagnies aerinnes piata sateliti de comunicatie advertising case studies technologie numerique produse industriale distribution communication de masse promotion commerciale communication studii de caz servicii comerciale industrial products planificare strategica parrainage mass communication industrie aerospaatiale sponsorizare vanzari planification strategique aerospace industry management airlines digital technology aeroports trademarks corporations distributie carte straina promovarea vanzarilor airports commercialisation societes industrie aeronautique business services industrie aerospatiala tehnologie digitala market services aux entreprises comunicare in masa marketing marques commerciales gestion communication satellites sales promotion produits industriels corporatii industrie aeronautica distribution sales publicite publicitate marche strategic planning comunicare sponsorship linii aeriene etudes de cas campanie de vanzari marci inregistrate aeroporturi aircraft industry